This Customer Acquisition & Retention Strategies course provides participants with the tools and techniques to create a powerful new approach to strategy in their organizations, one based on putting customer value at the centre. This program focuses on strategic planning and how to implement it. You will not think about strategy in the same way ever again.
Real strategic planning is about positioning the organization for a future which on one hand is increasingly impossible to predict and on the other hand, keeps the customer at the center of everything it does. Effective strategy delivery creates a basis for sustained competitive differentiation coupled with simultaneous revenue, cost and service impact.
Customer Acquisition & Retention Strategies training program is designed for senior managers, business unit managers, business strategists, developers of business plans, analysts and researchers supporting the development of business plans, all people required to contribute to and implement a customer-centric strategy.
By attending this Customer Acquisition & Retention Strategies course, participants will learn
New process that they can introduce to their organizations along with easy-to-learn techniques:
To define new but proven strategy approaches focused on customer outcomes
To create and deliver against business planning that involves the whole organization
To provide an in-depth stakeholder engagement framework
To highlight the process of effective implementation
To provide insights into strategic planning problems to avoid
To highlight examples of strategic success and failure
To provide insights into productive contingency planning
TOPICS TO BE COVERED
DAY 1- Introduction: The question “Why” of Strategy.
How strategy has evolved from traditional and how it has changed over time.
Why huge percentage of strategies fail.
The dynamics of the business world compared to inert company structures
Why it’s important to have a process to follow
Making strategy live – the strategy playbook
The limitations of mission and vision statements
Why clarity of purpose is the best foundation for strategy
Lessons from different types of organization
Practical exercise: how, what and why
DAY 2 - Aligning Strategy to Customer Value
The value disciplines approach
Mapping the strategy
Mapping the strategy
DAY 3 - Practical Implications of Strategy Implementation
The basis of change
DAY 4 - Managing Change To Deliver Customer Value
Outcome-driven change blueprint
The “unbalanced scorecard”
DAY 5 - Effective Strategy Implementation
Building capability into the organization
Consolidating thinking, methods and techniques
Recap key lessons learned
The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate certified by the National Industrial Training Authority (NITA).
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.
All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
We have a firm belief that every organization has a unique purpose only they can fulfil in this world. We work with you in organizing your resources to exploit opportunities so that you can fulfil your purpose and realize full potential.