If you want to be successful with Email Marketing you will LOVE this course. You will learn the principles and strategies that work and that have been used to build Email Marketing campaigns for over 500 businesses successfully. Register this course today to master MailChimp and start to profit from building an email list.
WHY YOU SHOULD ATTEND THIS COURSE
This course provides a fast track understanding of the digital landscape of email marketing.
We explore the trends around regions, what the impact these trends are on consumers, measuring and analyzing ROI, creatives that work, industry best practices and standards as well as new and innovative uses of the technology in email marketing.
Note: Participants are required to bring laptop/tablet for hands on exercises.
WHO WILL BENEFIT?
Marketing managers, marketing directors, CMOs, account directors, planners and anyone wanting to learn about digital marketing. Designed for participants who want an in-depth understanding of email marketing and how to harness its power.
Learn how to create A/B split test campaigns with MailChimp
Create highly optimized and high quality email marketing campaigns in MailChimp
Understand and navigate the MailChimp platform with ease
Set up MailChimp email lists
Create opt in and signup forms on MailChimp
Build hyper-segmented email lists
Build squeeze pages that capture emails at a high rate
Create email content that gets opened and converts
Understand key metrics while A/B split testing and analyzing email marketing data
Learn how to market and profit from your growing email list
Email Marketing Intro
Email Marketing Basics
TAKE ACTION WITH EMAIL MARKETING!
Email Marketing - MailChimp
Private Coursenvy Community for Q&A
Sign up for MailChimp & Choosing a Plan
Audience Management in Mailchimp
Mailchimp Groups, Segments, and Tags
Lead Capture Forms and Mailchimp Integrations
Create a Campaign --> Create an Email
Create a Campaign --> Create an Ad
Create a Campaign --> Create a Landing Page
Create a Signup Form
Integrate MailChimp with Facebook
How to Add Admins & Marketers to your MailChimp
Lead Generation Services & Types of Leads
How to Grow an Email List
A / B Split Testing Campaigns in MailChimp
Best Email Subject Lines
Create an Automated Campaign
Email Marketing - Analytics
Analytics in MailChimp
Google Analytics Link Tracking in MailChimp
Resources, Updates & Bonus Material
FAQ and Great Resources for Learning More!
5 Reasons You Should NOT Switch From MailChimp To ConvertKit
Sales Funnel ⭐ TOP 3 SECRETS ⭐
Participants should be reasonably proficient in English and basic HTML. Applicants must live up to Indepth Research Services (IRES) admission criteria.
The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.
The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.
All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
Accommodation is arranged upon request. For reservations contact the Training Officer.
We have a firm belief that every organization has a unique purpose only they can fulfil in this world. We work with you in organizing your resources to exploit opportunities so that you can fulfil your purpose and realize full potential.