Influencer marketing is quickly changing the way individuals, brands and businesses attract attention and reach new audiences in the world today. This course will be covering some of the most effective ways to put content creation and outreach to work for your passion, business or branding efforts.
Such methods include content creation, social media, outreach, expert roundups, Quora, Pinterest, Instagram and more. We will also be taking a look at what methods are working best for others online.
WHO SHOULD ATTEND?
This training course is intended for:
This course is designed for those with little to no knowledge of the discipline, as well as those with an understanding of some elements of influencer marketing, but are seeking a comprehensive level of knowledge.
Typical attendees include brand managers/directors, marketing managers/directors, account handlers, planners or strategists, PR and social media professionals.
Anyone with an interest in or responsibility for planning or managing influencer marketing activity.
The course will assist participants to:
Identify influencers and build a campaign which utilizes them.
Build a compelling proposition to attract influencers.
Understand the mind-set of an influencer and tailor strategies to attract them.
Pinpoint opportunities to scale and optimize influencer marketing efforts
Understand the way word of mouth via influencers can help your business or organization.
Measure what success looks like and how to measure success in a meaningful way.
Know what is illegal and what is considered bad practice.
TOPICS TO BE COVERED
Psychology of Influence
Online vs. Offline Word of Mouth
Building a Sticky Proposition for Influencers
The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.
The training is residential and will be held at IRES training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.
All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
Accommodation is arranged upon request. For reservations contact the Training Officer.
We have a firm belief that every organization has a unique purpose only they can fulfil in this world. We work with you in organizing your resources to exploit opportunities so that you can fulfil your purpose and realize full potential.