With its wide reach, press releases are one of the most effective and efficient ways for you to disseminate important information and communicate with your organization’s various stakeholders. A well-crafted press release must not only communicate its intended message but must also increase the likelihood of it being picked up and reported by the media. Only then will your intended message reach your target audience. You will learn to hone your press release writing skills to achieve these goals.
FOR WHOM THE COURSE IS RELEVANT
This course is relevant to all speech writers, aides and advisors to Ministers, Politicians and public figures. It also suit press officers, researchers and public officials who are responsible for preparing Materials and drafting speeches.
By the end of this course, you will be able to:
Defining the aim of the speech: what is the message?
Researching the audience
Gathering the information and verifying the facts
Drawing up an outline
Putting up the first draft
Checking the links
Using spoken English
Crafting sound bites
Useful devices in speech writing
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute(IRES) certificate certified by the National Industrial Training Authority (NITA).
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.
All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
Mob: +254 715 077 817/+250789621067
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.
For further inquiries, please contact us on Tel: +254 715 077 817/+250789621067
Payment should be transferred to IRES account through bank on or before start of the course.
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