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Strategic Brand Management Course

INTRODUCTION

This training course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience. This branding course addresses brand personality, values, culture, branding and communication strategies

We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

DURATION

5 days.

WHO SHOULD ATTEND

This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

COURSE OBJECTIVES

  • Develop a framework to identify and establish brand positioning and values to build customer-based brand equity
  • Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
  • Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
  • Design specific strategies that focus around extending, revitalizing and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).

TOPICS TO BE COVERED

  • How to identify and establish brand positioning and values
  • How to plan and implement brand marketing programs
  • How to evaluate a brand equity management system
  • How to design strategies that retain existing brand resonance
  • Discover why brand identity matters, and how to organize the brand team
  • How to define the brand vision and mission
  • How to get to know your audience
  • Master how to communicate the brand and develop a strong visual

TAILOR- MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on 

Tel: +254 (020) 211 3814.

Mob: +254 715 077 817, +254 731 240 802, +254 735 331 020.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

REQUIREMENTS

Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Mob: +254 715 077 817

Tel: 020 211 3814

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B  6th  July 2020.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it..

CANCELLATION POLICY

Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.
  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 5 Days
Event Date 13-07-2020
Event End Date 17-07-2020
Cut off date 06-07-2020
Individual Price(rwanda franc) R₣ 552,000
Individual Price (International) EUR 878
Individual Price(International in Dollars) USD 999
Location Kigali,Rwanda
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Contact Us

+250 789 621 067
[email protected]
Kamukina KG 501 Gate
Kigali, Rwanda

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